Almost everyone has had a gnome in their grandmother’s garden. They’re still used today to watch over crops. Originally, we were going to name the company ELF but in our research we found that gnomes were thought to be protected by the elves and in return the gnomes provided a safe haven for the elves’ plants and minerals. We looked into the category of a magical nature that people would remember. We conducted a survey of people using CBDs and found that no one could remember the name of their CBD company. Tell us the story behind the name Gnome Serum. Once we understood the dynamics of cannabis extractions, and the plant’s potential I felt as though I was looking at the beginning of the internet in the 1990s all over again. I was looking for a cutting edge opportunity that created a wide open availability of options in both the supplement and cosmetic industries. Having been involved from everything from finance-creating the first peer network in the entertainment industry-and reinventing the manufacturing of the bar of soap, which traditionally took five to seven weeks to make and creating a proprietary process that cut that time down to 30 seconds, I was in the market for a new challenge with unlimited potential. Greg, you’ve had a very colorful, interesting life and have spearheaded a number of successful companies, what made you think about launching a hemp oil/CBD enterprise? The second part was creating the addition of a high level plant based omega 3 oil that’s added to the hemp extract giving it high potency in its effect. With those two things in mind we created an extraction that only utilizes hot air and a vapor process without any solvents and the complete extraction is done in just 45 seconds. There were two things we knew four years ago when developing the product: 1) we had to find or create an advanced technology enabling a much more potent extraction and 2) what could we do to the finished hemp extract that in combination created a better consumer experience. You have to be careful with claims because of the FDA and while hemp extractions have incredible importance in the human condition today, it’s like all things in the holistic world, it has undeniable benefits for consumers. Once you understand how the endocannabinoid receptor system works, there isn’t any other choice except full spectrum hemp extractions. There are so many companies making exorbitant claims, please briefly explain what makes Gnome Serum different or better than most of your competitors in the hemp oil/CBD space?įirst of all, Gnome Serum is a full spectrum hemp extraction and our belief is, that it is the only extraction that gives consumers the full potential of the power of the hemp plant. So, what is it about this man and this company that has so many intrigued and taking notice? I think it’s time we find out. A dinner with Greg Kerber is a laugh-a-minute, at once intellectual, silly and memorable-all aspects that reflect perfectly in his chosen name for the company he’s convinced he was born to lead. I should know-not only has Kerber become a close friend, I’m also, if I’m allowed to say, of the storytelling persuasion as well. Greg Kerber himself is a great raconteur, a throwback to the days when people actually had time to sit around and tell fantastical stories. It’s a smart, consumer-enriching strategy. ![]() For example, Gnome Serum uses other ingredients such as essential oils that enhance the impact for the specific condition they allude to. And here’s the cool part: He did it right. ![]() He launched Gnome Serum in 2017 in response to customer demand for premium products containing full spectrum hemp extract. ![]() In 2009, he co-founded RAD Soap, a company that grew to be an internationally recognized wellness brand distributed by Whole Foods and hundreds of retailers in the US, Canada and South Korea. Kerber says he’s always had a passion for life-enhancing natural products and possessed legit experience creating pathways to growth for companies of all sizes. Though the details of his fascinating life are certainly worthy of a Hollywood script, for the purposes of this particular story, we’ll focus on his latest, and maybe, greatest venture, Gnome Serum. Greg Kerber, Founder and CEO of Johnsonville, NY-based hemp oil company Gnome Serum, is interesting in the same way, say, Tiger Woods is pretty good at golf. Greg Kerber’s Upstate New York company is charting its own winning course.Īs generic as that statement may sound, it may also be the biggest understatement ever made.
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